The Value Chain Management Graduate Certificate focuses on the core activities of an organization that create value. This includes applying a financial perspective of accounting for costs and how financial and non-financial accounting information facilitates strategic performance measurement. You’ll also review the role of operations management and process improvement and how to synthesize information to make decisions for organizational initiatives. You’ll also learn how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for an organization.

This program is designed for:

• Business leaders who seek to upgrade their knowledge in the fundamental areas of organizational value creation.
• Those who have responsibility for business decision-making and value creation within their organizations.
• Learn how to identify and meet customer needs, design and manage operations, and use information to facilitate and align operational and strategic decisions.

By completing the certificate, you'll:

• Improve managerial decision-making by identifying customer needs through the practice of strategic analysis of marketing opportunities and communication of marketing decisions.
• Learn how to design, manage, and improve operations to increase revenues and contain costs throughout organizations and supply chains.
• Use accounting to allocate resources and incentivize employees’ use of those resources through concepts such as activity-based costing and cost-volume-profit analysis.

Course Details

The Value Chain Management Graduate Certificate is comprised of three courses for a total of twelve credit hours.

• ACCY 503: Managerial Accounting
• BADM 520: Marketing Management
• BADM 567: Operations Management