Students earn this 8-crecit-hour certificate by completing three courses that teach how to measure effectiveness of various promotional strategies and campaign effectiveness, analyze the markets served by various advertising media, provide factors to consider in the selection and evaluation of media and utilize database-generated information for targeting and building customer and brand relationships.  Courses in this certificate include:

• SBC 503, Consumer Insights I (2 credits)
• SBC 506, Measurement and Evaluation (3 credits)
• SBC 505, Consumer Insights II (3 credits)