The Department of Business Administration and the Charles H. Sandage Department of Advertising now offers an 8-credit-hour Media & Analytics certificate in Strategic Brand Communication.  Students earn this certificate by completing three courses that teach how to measure effectiveness of various promotional strategies and campaign effectiveness, analyze the markets served by various advertising media, provide factors to consider in the selection and evaluation of media and utilize database-generated information for targeting and building customer and brand relationships.  Courses included in this certificate include:

SBC 506 – Measure and Evaluation

SBC 509 – Strategic Media Management

SBC 511 – Strategic Analytics & Data Visualization