The Charles H. Sandage Department of Advertising in conjunction with the Department of Business Administration offers a 9-credit-hour Insights Certificate in Strategic Brand Communication.  Students earn this certificate by completing three courses that introduce concepts of consumer research, present qualitative and quantitative methods to understand consumer response and demonstrate how to measure effectiveness of various promotional strategies and campaign effectiveness. Courses included in this certificate include:

SBC 503 – Consumer Insights I

SBC 506 – Measurement and Evaluation

SBC 505 – Consumer Insights II