Online Graduate Certificates

Strategic Brand Communication | Essentials


College of Media
The Charles H. Sandage Department of Advertising in conjunction with the Department of Business Administration offers this three-course certificate designed for professionals who want to gain a deeper knowledge of brand communication. 

Students earn this 7-credit-hour certificate by completing three courses that enhance understanding of strategic brand communication by examining the influences of culture and community upon the branding process, providing basic principles of business management and introducing concepts of consumer research.  Courses in this certificate include:

  • SBC 501, Strategic Branding: Global Perspectives (2 credits)
  • SBC 502, Entrepreneurship in Business (3 credits)
  • SBC 503, Consumer Insights I (2 credits)