The Global Challenges in Business Certificate prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid technological advancements. This certificate covers how business strategy is formulated and implemented in the global arena in all its complexities. It also covers the role of ethics and corporate responsibility in addressing global challenges such as poverty and the environment. The curriculum enables understanding of global business and how to pursue opportunities and confront challenges in this arena responsibly.
Learn how business strategy is formulated at a global scale, how marketing and management practices are adapted to develop foreign markets, and how businesses can navigate the challenges of increasing multiculturalism in consumer markets and organizational teams.