The 12-credit-hour Graduate Certificate in Digital Marketing is one of Gies' fully-online, credit-bearing graduate certificates designed to reach learners who already hold an undergraduate degree.
Upskill and advance your career by mastering the latest digital marketing tools, techniques, and strategies. You’ll learn from faculty experts, gaining the skills you need to make data-driven decisions and create effective, targeted campaigns.
The digital marketing certificate will help you develop the skills for in-demand jobs, such as: Advertising Sales Representative, Digital Marketing Analyst, Digital Marketing Director, Digital Marketing Manager, Digital Marketing Specialist, Marketing Manager, and Marketing Specialist*.
*Based on 2023 Lightcast data.
This program is designed for:
- Individuals who desire to evolve their marketing skills to respond to the digital landscape
- Professionals looking to shift their career path to the marketing field
- Leaders of other functional areas who need to communicate and collaborate with peers in marketing and advertising
- Individuals with relationships to consumer related functions in their organization
- Entrepreneurs of consumer goods and services
What you learn in class one day you can apply at work the next, including the ability to:
- Navigate the foundations of the digital marketing landscape
- Translate marketing tools and strategies to the digital environment
- Use marketing analytics to visualize data and drive performance results
- Master concepts such as digital marketing analytics, search engine optimization, and social media marketing
- Understand consumer behavior and attract customers through the latest marketing tactics
- Drive performance results through marketing analytics
Start Dates: March, May, August
Duration: 6-12 months
Program Fees: $3,840
Credit Hours: 12