Upskill and advance your career by mastering the latest digital marketing tools, techniques, and strategies. You'll learn from our top faculty experts, gaining the skills you need to make data-driven decisions and create effective, targeted campaigns.

The digital marketing certificate will help you develop the skills for in-demand jobs, such as: Advertising Sales Representative, Digital Marketing Analyst, Digital Marketing Director, Digital Marketing Manager, Digital Marketing Specialist, Marketing Manager, and Marketing Specialist*.

This program is designed for:

• Individuals who desire to evolve their marketing skills to respond to the digital landscape
• Professionals looking to shift their career path to the marketing field
• Leaders of other functional areas who need to communicate and collaborate with peers in marketing and advertising
• Individuals with relationships to consumer related functions in their organization
• Entrepreneurs of consumer goods and services

Gain in-demand marketing skills and strategies.

What you learn in class one day you can apply at work the next, including the ability to:

• Navigate the foundations of the digital marketing landscape
• Translate marketing tools and strategies to the digital environment
• Use marketing analytics to visualize data and drive performance results
• Master concepts such as digital marketing analytics, search engine optimization, and social media marketing
• Understand consumer behavior and attract customers through the latest marketing tactics
• Drive performance results through marketing analytics

*Financial aid consideration requires learners to be enrolled in a minimum of 6 credit hours in a Spring or Fall term and 3 credit hours in a Summer term. Learners should review Graduate Certificate start dates, course offerings, and federal aid requirements prior to applying.