Online Master of Science in Strategic Brand Communication (SBC) 

Master's Degree 

Graduation Cap

Fully Online
Completed in 16 months

Graduate Certificates

Blue Certificate Seal 

Professional Development
Four certificate options 

Individual Courses 

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Course-only options

Today’s executives need to know the latest digital technologies, techniques and strategies to market, advertise and consistently deliver brand communication that impacts revenue growth. The online Master of Science in Strategic Brand Communication is a 32-credit hour, interdisciplinary degree offered through the Sandage Department of Advertising in collaboration with the Gies College of Business. Designed for working professionals and offered fully online, the SBC degree may be completed within 16 months. 

Through the SBC program, you will learn to:

  • Effectively drive brand messaging and content across all channels
  • Refine analytic and integrative capabilities
  • Respond to new technologies, emerging media and market trends
  • Leverage advertising, social, digital and mobile
  • Acquire senior leadership and management skills
  • Develop and manage the brand communication process

You may also enroll in individual courses or earn a Strategic Brand Communication Certificate in:
  • Media & Analytics
  • Strategic Brand Communication Essentials
  • Consumer Insights
  • Custom Certificate (Choose three SBC courses)
Early Bird Deadline: April 20, 2022


What subjects does this program cover?

  • Strategic Branding: Global Perspectives
  • Business Management
  • Consumer Insights
  • Measurement & Evaluation
  • Promotional & Messaging Strategy
  • Strategic Analytics & Data Visualization

What are the requirements for admission?

  • The SBC program is flexible, and our application requirements are as well.
  • While a Bachelor's degree is required, your degree can be in any discipline.  
  • GRE test scores are not required.

How do I apply?

  • The deadline for the Fall 2021 Master's program is July 15, 2021.
  • Students can also complete a three-course SBC certificate or take an individual course from the program.

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