College of Business and College of Media
Online Master of Science in Strategic Brand Communication (SBC)
Online Master of Science in Strategic Brand Communication (SBC)

"Every class has added to my repertoire in my current position. I've learned how to create more effective messaging and promotional materials."

--Julian Garcia, December 2019 Graduate

"I'm a single mom, so a program entirely online was crucial. I could work during the day, then finish assignments, lectures, and readings after my kids went to bed."

--Haley Boyd, December 2018 Graduate

Master's Degree

Fully Online
Complete in 15 months


Professional Development
Four certificates options

Individual Courses

Course-only options

Apply Now for SBC Courses, 3-course Certificates or the Master’s Degree


MS in Strategic Brand Communication (MS/SBC)


Today’s executives need to know the latest digital technologies, techniques and strategies to market, advertise and consistently deliver brand communication that impacts revenue growth. The online Master of Science in Strategic Brand Communication is a 32-credit hour, interdisciplinary degree offered through a partnership between the Department of Business Administration in the College of Business and the Charles H. Sandage Department of Advertising in the College of Media. Designed for working professionals and offered fully online, the SBC degree may be completed within 15 months.

Certificates in Strategic Brand Communication

You may also enroll in individual courses or earn a Strategic Brand Communication Certificate in:

  • Essentials
  • Insights
  • Media & Analytics
  • Custom Certificate

*Certificates are three courses, fully-online.


Through the SBC program, you will learn to:

  • Effectively drive brand messaging and content across all channels
  • Refine analytic and integrative capabilities
  • Respond to new technologies, emerging media and market trends
  • Leverage advertising, social, digital and mobile
  • Acquire senior leadership and management skills
  • Develop and manage the brand communication process


Visit the MS in Strategic Brand Communication website to learn more about the program.