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"New information and communication technologies and recent advancement in computational sciences have disrupted the marketing industries and their practices. Being a researcher of digital media and technology-mediated communication, I believe that it’s important to be at the frontier of such a digital revolution.”

"I'm looking to shift into brand management. Having both business management and brand strategy courses made SBC the perfect option to elevate my career."

"Students have opportunities to engage with real brand communication scenarios. I’ve seen students develop new insights and apply strategies they design in class directly to their work."

"I believe it is the incredible exposure and learning from two of the best degreed programs in the country that will help separate them from others who just get on of the other degrees."

"SBC doubled my salary. I'm also working on a business with my partner to implement the things I've studied."

"MS SBC offers the best of business plus advertising in a flexible online degree format. You'll learn from top faculty, fellow students, and SBC alumni – we are a community!"

"Each class leaves me with a sense of validation and pride that my meandering career path has never allowed for before."

"I appreciated strategizing on reaching a new audience, extending a brand, projecting a five-year plan. I directly applied what I was learning in real time."

"My favorite part was learning from passionate faculty and colleagues...ample opportunity to discuss ideas with classmates and gain valuable insights."

"The connections that consumers establish with an iconic brand are enduring and difficult to emulate by competitors, and hence become a distinctive source of competitive advantage."

"SBC helped me land a job at an agency I enjoy working at. One of the best investments of my life."