The Digital Marketing specialization certificate is designed for professionals who want to launch a career in digital marketing and will help students understand how to engage customers in the digital world.

Upon completion of the specialization certificate, students will:

• Learn to communicate with customers in a systematic and integrated way using multi-media channels and create effective targeted promotional campaigns. 
  

• Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.

• Delve in detail into the factors that shape consumer behavior and customer responses.

• Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.

• Perform data analysis and visualization techniques to extract useful information for strategic decision making.

The program, which is comprised of a set of four graduate level courses, can be completed in as little as 7 months. Courses are University of Illinois courses taken for academic credit, with an additional Coursera component. 

Courses in the certificate: 

Marketing in Our New Digital World – Spring, 8 weeks

Digital Marketing Analytics – Summer, 8 weeks

Digital Media and Marketing – Fall, 8 weeks

To get started, Enroll Now.