Online Graduate Degrees

Digital Marketing

Gies College of Business

The Digital Marketing Certificate (Coursera MasterTrackTM Certificate) is designed for professionals who want to launch a career in digital marketing and will help students understand how to engage customers in the digital world.

Upon completion of the certificate, students will:

  • Learn to communicate with customers in a systematic and integrated way using multi-media channels and create effective targeted promotional campaigns. 

  • Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.
  • Delve in detail into the factors that shape consumer behavior and customer responses.
  • Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.
  • Perform data analysis and visualization techniques to extract useful information for strategic decision making.

The program, which is comprised of a set of four graduate level courses plus a capstone course, can be completed in as little as 7 months. Courses are University of Illinois courses taken for academic credit, with an additional Coursera component. 

Courses include:

BADM 590 – Marketing in a Digital World (4/11/18-5/8/18)
BADM 590 – Digital Marketing Analytics (5/16/18-7/10/18)
BADM 590 – Digital Marketing Channels (8/8/18-10/2/18)
BADM 590 – Marketing in an Analog World (10/3/18-10/30/18)
BADM 590 – Digital Marketing Capstone (11/8/18-11/21/18) 

Cost: $3,474
*Prices subject to change

Register by March 26, 2018 at 5:00pm (CST) to begin on 4/11/18.

To get started, click on Enroll Now.