Online Graduate Degrees

Digital Marketing

College of Business

The Digital Marketing Certificate is comprised of a set of three courses, that in sequence will cover the concepts, tools, and techniques you need to both communicate with customers in a systematic and integrated way using multi-media channels and to create effective targeted promotional campaigns. The specialization program concludes with a Capstone project that allows students to apply the skills they've learned throughout the course. Upon completion of the certificate, students will understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world, delve in detail into the factors that shape consumer behavior and customer responses, understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies, and perform data analysis and visualization techniques to extract useful information for strategic decision making.