The Digital Marketing specialization certificate is designed for professionals who want to launch a career in digital marketing and will help students understand how to engage customers in the digital world.
Upon completion of the specialization certificate, students will:
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Learn to communicate with customers in a systematic and integrated way using multi-media channels and create effective targeted promotional campaigns.
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Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.
The program, which is comprised of a set of four graduate level courses, can be completed in as little as 7 months. Courses are University of Illinois courses taken for academic credit, with an additional Coursera component.
Courses in the certificate:
Marketing in Our New Digital World – Spring, 8 weeks
Digital Marketing Analytics – Summer, 8 weeks
Digital Media and Marketing – Fall, 8 weeks
To get started, Enroll Now.