The Digital Marketing Certificate (Coursera MasterTrackTM Certificate) is designed for professionals who want to launch a career in digital marketing and will help students understand how to engage customers in the digital world.
Upon completion of the certificate, students will:
Learn to communicate with customers in a systematic and integrated way using multi-media channels and create effective targeted promotional campaigns.
Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.
The program, which is comprised of a set of four graduate level courses plus a capstone course, can be completed in as little as 7 months. Courses are University of Illinois courses taken for academic credit, with an additional Coursera component.
Courses in the certificate:
Marketing in a Digital World – Spring, 4 weeks
Digital Marketing Analytics – Summer, 8 weeks
Digital Marketing Channels – Fall, 8 weeks
Marketing in an Analog World – Fall, 4 weeks
Digital Marketing Capstone – Fall, 2 weeks
None of the courses run simultaneously, so you are able to take 1 at a time.
Cost:
Illinois tuition + Coursera Fees
Approximately $3500
To get started, Enroll Now.