Graduate Degrees

Digital Marketing

Gies College of Business

The Digital Marketing Certificate (Coursera MasterTrackTM Certificate) is designed for professionals who want to launch a career in digital marketing and will help students understand how to engage customers in the digital world.

Upon completion of the certificate, students will:

  • Learn to communicate with customers in a systematic and integrated way using multi-media channels and create effective targeted promotional campaigns. 

  • Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.

  • Delve in detail into the factors that shape consumer behavior and customer responses.

  • Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.

  • Perform data analysis and visualization techniques to extract useful information for strategic decision making.

The program, which is comprised of a set of four graduate level courses plus a capstone course, can be completed in as little as 7 months. Courses are University of Illinois courses taken for academic credit, with an additional Coursera component. 

Courses for Fall 2018 include: 

BADM 590ON3 - Digital Marketing Channels
BADM 590ON4 - Marketing in an Analog World
BADM 590 -  Digital Marketing Capstone


To get started, click on Enroll Now.