Online Graduate Certificates

Strategic Brand Communication | Essentials

Certificate of Professional Development

College of Business and College of Media

The Department of Business Administration and the Charles H. Sandage Department of Advertising now offer an 8-credit-hour Essentials Certificate in Strategic Brand Communication.  Students earn this certificate by completing three courses that enhance understanding of strategic brand communication by examining the influences of culture and community upon the branding process, providing basic principles of business management and introducing concepts of consumer research.  Courses included in this certificate include:

SBC 501 - Strategic Branding: Global Perspectives

SBC 502 – Essentials of Business Management

SBC 503 – Consumer Insight I